How is it possible to change someone’s mind? The science of brainwashing has been around for centuries and has been used by dictators and cult leaders to control their followers. It involves using psychological methods to convince people that new beliefs are true. Brainwashing is a frightening word. It conjures up images of people being […]
With the publication of a major science review paper describing the role of vitamin C in combating SARS-CoV-2, researchers around the world are rushing to find new ways to incorporate vitamin C into treatments to reduce the risk of new infections. The comprehensive review, published in Frontiers in Microbiology and funded by the National Institutes […]
Neuroscience research has changed the way marketers communicate their products and services. Instead of relying on traditional, passive research such as focus groups and surveys, neuroscience allows marketers (and researchers) to see participants’ brain activity. This real-time data gives researchers a more objective view of how consumers actually think and feel, giving marketers a better […]
