Neuroscience research has changed the way marketers communicate their products and services. Instead of relying on traditional, passive research such as focus groups and surveys, neuroscience allows marketers (and researchers) to see participants’ brain activity. This real-time data gives researchers a more objective view of how consumers actually think and feel, giving marketers a better […]
Most people don’t think about their brains and cognition until something goes wrong. However, new research shows that changes in cognition are a normal part of aging and that early signs can be detected. This is especially true for certain cognitive changes, such as memory loss, that can present just as potentially serious as brain […]
The planet is in trouble. In a year, the amount of carbon dioxide in the atmosphere has increased by 10 percent. CO2 traps heat, making the climate hotter and drier, harming ecosystems and crops. It also causes acid rain, damaging buildings and infrastructure, and polluting lakes and streams. But what can we do? Show you […]
